Marketing Information Defined by Trustworthiness

December 24, 2009 | Posted by admin

The extent of the trustworthiness we exemplify defines the marketing information that we wish others to grasp. This is only accomplished through our personal spiritual development.

There are 6 areas of our life that help define our trustworthiness and provide us with spiritual marketing information.

1.) False Witness – Are we willing to protect the reputation of someone who is not present to defend his honor?
Proverbs 11:12 tells us that,
“A talebearer reveals secrets, But he who is of a faithful spirit conceals a matter.

and

Exodus 20:16

“You shall not bear false witness against your neighbor.”

When we hear others gossiping about someone not present, will we defend that person? This exemplifies true character.

2.) Diligence in our work ethic. Are we careful to protect the property of the one for whom we work? Even if we are self employed, do we protect the assets of our business. Are we the type of person who can be left in charge with the keys to the safe and inventory.
Remember, we are marketing a Christian lifestyle and this is the marketing information that we make available to those scrutinizing us.

Ephesians 5:15 – 17 tells us,

Another remedy for sin is care, or caution, without which it is impossible otherwise to maintain purity of heart and life. Time is a talent given to us by God. It is misspent and lost when not employed according to His design. If we have lost our time heretofore, we must double our diligence for the future. How many people, on their death bed, would gladly redeem at the price of the whole world, one day wasted. How little do men think, and to what trifles they daily sacrifice it! People are very likely to complain of bad times; it were well if that stirred them more to redeem time. Be not unwise. Ignorance of our duty, and neglect of our souls, show the greatest trivialities of ignorance.

3.) Accuracy and integrity of our word and point of view is a deep measure of our trustworthiness. This relates again to the 9th Law of God’s Moral Commandments. As stated in Proverbs 12:17:

He who speaks truth declares righteousness, But a false witness, deceit.

Can we build trust when we tout a program or service (our own or even one we have just joined)that makes outrageous and false claims, just for the purpose of enticing others to join?

4.) Do what you say you will do. Mathew 5:17 tells us:

Simply let your ‘Yes’ be ‘Yes,’ and your ‘No,’ ‘No’; anything beyond this comes from the evil one.

How profoundly simple, yet unmistakably accurate, is that statement?

5.) Finish what you start. So often, in an attempt to find success overnight, we begin project after project, become disillusioned, quit and start something else. The Apostle Paul tells us in 2 Timothy 4:7
I have fought the good fight, I have finished the race, I have kept the faith

This is great spiritual marketing information.

In our project, are we able to say the same. Certainly Paul was speaking of his work as an Evangelist and in spreading the Good News of Christ. This too is what we do in our every day life. By the life we live, by our willingness to finish what we start, we also shed a good light on the teachings of Christ. Our lives are the measure by which others judge our beliefs. We need to strive for success in everything that we do.

We can even be successful in our failures! (By exemplifying a Christian attitude, at all times.) What we have to do as Christians is develop the attitude that, no matter what happens in this life, we are the winners for eternity! Proverbs 22:29 tells us:

Do you see a man skilled in his work? He will serve before kings; he will not serve before obscure men.

6.) Pay your bills! Meet your obligations. In Romans 14:16 we read:
Do not allow what you consider good to be spoken of as evil.

This is ultimately the reason for concentrating on success training and gathering marketing information. Each one of us must be successful. Our Holy Lord and Creator owns everything! When we live our lives according to His standards, He rewards us by allowing us to be stewards over His property. The more we grow spiritually, the better stewards we become. The better stewards that we become results in a larger portion, a bigger piece of the pie, more responsibility, more reward!

Categories: Faith, Success | Tags: Christian Business, Faith, marketing, stewardship, Success | 1 Comment »

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